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Branding

Give your idea a name, a look and a voice people remember, in small steps you can finish one sitting at a time. Works for a business, a ministry or a side hustle.

Steps

  1. Name itChoose a name that is clear and easy to say, with a domain and social handles available.
  2. Say who it's forDescribe the people you serve and what makes you different from others like you.
  3. Tell your storyWrite a short story and a one-line message that explain why you do this.
  4. Choose your lookPick colors and fonts that match how you want people to feel.
  5. Make your logoCreate a simple logo that works at any size, in color and in one color.
  6. Put it to workApply your name, look and message to your profile, website and social pages.
  7. Check for consistencyReview everything side by side and fix anything that doesn't match.
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